Brands are everywhere in today’s consumer-driven environment. No matter where you go, you’re going to encounter some form of brand marketing – either from a global name (like Coca-Cola) or a smaller, less popular name. However, because of the new marketing methods that have emerged during the 21st century, primarily social media marketing, smaller brand […]
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Why Scottish Businesses Are Moving Online
A number of businesses have been forced to shift their business to online, but for some this has been a surprisingly profitable venture. Those from rural communities, like in Scotland, have really taken advantage of the move to e-commerce to make up for the lack of tourism income. What makes Scottish businesses so well suited […]