Understanding the term ‘rent charges’ can be a daunting prospect. Contrary to how the word sounds, it doesn’t relate to charges incurred from renting a property under a lease. Guidance on the government website defines rent charges as ‘an annual sum paid by a freehold homeowner to a third party’. Rent charges only apply to […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]