The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]
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The Fraudster Next Door: How Middle and Upper Class Americans Are Committing Health Care Fraud
When you think of healthcare fraud, what is the first thing that comes to mind? If you are like most Americans, you probably consider it to be a crime committed by people who do not have health care coverage or benefits. Perhaps you think of average consumers who find an illegal and affordable way to […]