What Matters to E-Commerce Brands? From the perspective of an e-commerce brand, an email campaign is about ensuring sale of products. After all that’s where the ROI flows in. Applying intelligent models using product preferences and browsing behavioral segmentation can help deliver campaigns that engage audiences and prompt transactions. However in an aggressive pursuit to […]
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Investing in the sports industry: where to start?
Sports are incredibly engaging, and the sports industry is a worldwide phenomenon that has gone beyond cultural and language differences to become by far the strongest consumer engagement platform in the entire world. Almost $500,000,000 is spent on sports every year around the world, making it a tremendous industry for people to consider investing in. Two of the […]