Brands are everywhere in today’s consumer-driven environment. No matter where you go, you’re going to encounter some form of brand marketing – either from a global name (like Coca-Cola) or a smaller, less popular name. However, because of the new marketing methods that have emerged during the 21st century, primarily social media marketing, smaller brand […]
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Ways to Build a Stronger Brand Image for your Company
You could have a good business with very exciting products or services but if your brand image is weak, you may not achieve your business goals. One of the pertinent questions you need to ask yourself is; is my business website uniquely designed so that it can attract visitors? How are the employees behaving, do […]
Get Your Brand Working For You
When you’re a business, you pour a lot of time and money into your brand. This investment should result in an image for your company that tempts customers whenever they see it. They should see your branding and think “this is the right place for me”. Think of it as a signpost, leading your customers […]
4 Actionable Social Media Strategies To Increase Brand
With billions of people trooping to social networking sites every day, social media marketing has become a key marketing channel for brands. However, marketing on social media isn’t as straightforward as one would think. Businesses have to forge relationships with their audiences first, before promoting their products or services. In a nutshell, businesses can increase […]
5 Beauty Products That Make You Look and Feel Glamorous
If you belong to the school of thought that advocates that you need to shell out thousands of dollars to look and feel great about yourself, then you need to think again. Most of the famous and all-time glamorous people like Audrey Hepburn, Demi Moore, Angelina Jolie and so on did not always have money […]
Thoughtful Gift Ideas For The Writer In Your Life
If you have a special writer in your life, you probably know how difficult it is to buy them something other than a notebook. Although unique writing materials and quality stationery do actually make pretty great gifts, there are plenty of other things you can buy instead. So this year, jazz it up and wow […]
Why Scottish Businesses Are Moving Online
A number of businesses have been forced to shift their business to online, but for some this has been a surprisingly profitable venture. Those from rural communities, like in Scotland, have really taken advantage of the move to e-commerce to make up for the lack of tourism income. What makes Scottish businesses so well suited […]
How An Online Business Directory Can Help Your Business
Most entrepreneurs know that there’s an online business directory but don’t know the benefits they can gain from listing their business in such a directory. That’s because they think that the listing and directory website are digital versions of yellow pages. However, that’s not factual because directories offer channels that professionals, prospective customers, and business […]
Invеsting In Thе Nordic Rеgion: How To Start Your Own Businеss
The best investments are those that can get big fast and keep growing. Such companies are said to be concentrated in some parts of the world– Cambridge, Berlin, and Silicon Valley. However, a nеw community has blossomed somеwhеrе coldеr: Nordic countriеs including Swеdеn, Dеnmark, and Finland arе quickly bеcoming startup hubs as well. Economic Status […]
How to Plan a Local Business Event
Business events are an investment in building the brand of your company, but planning for the success of an event can feel like an insurmountable trouble. However, whether you are a small business owner or a local business manager, planning doesn’t have to be difficult. What you need is a planning system that works. With […]
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