The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]
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Is It Confusion or Deceit?
Supermarkets are past masters at promotion and marketing. They use perfectly legitimate tactics. Some items are intentionally placed close to tills where they may become an impulse buy while customers wait to pay. Standard special offers obviously catch shoppers’ attention and quite rightly they believe that there are savings to be made which will not […]
Tips for Hosting an Online Sales Party
If you are a direct sales executive, you will face many hurdles and the biggest one is how to increase your customers? How to sell your products to the people who are not in your area? Persons who are staying beyond the geographical boundaries can be your customers; you can extend your clientele to even […]