The ecommerce industry is fast becoming one of the most important and the fastest growing industries of the world will thousands of websites being launched on a daily basis. India alone has an internet user base of more than 350 million users and potentially has a huge potential in terms of internet based product sales. […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]