Planning your holiday marketing strategies is not really a piece of cake. While you might end up coughing up huge amounts for your campaign, even little marketing flaws can cost you heavily. You might as well be too engrossed in focusing your marketing techniques on Christmas (quite rightly so, considering its just round the corner), do you know that offering your consumers post clearance sale coupons with their pre holiday shopping items can turn out to be a real winner for your campaign? After all, you are making your consumers come back to you! These apparently small marketing tweaks can actually aid organizations to churn out desirable profits— not only during the immediate holiday season but also on a long term basis. Today, we will be discussing such a time-tested marketing tool— holiday e-greeting cards.
The corporate world has religiously followed the tradition of sending over holiday ecards for business in order to reconnect with clients, wish them on an auspicious occasion and thank them for doing business with them— in short, create a positive equation with them. Here is more on ways in which you can consolidate your marketing efforts with the help of corporate greeting cards.
Show them you care!
Firstly, the greeting cards are an unmistakable sign of warmth. It is a means of acknowledging your clients’ presence in your network. It is a way of telling them that you remember them whether they are regular customers or had done business with you a long time back. They can be perfectly accommodated in a realistic marketing budget since they are way more cost efficient than their paper counterparts (and of course, than any other conventional advertising platform like television or newspaper.
Promote your Business
Besides, they act as great promotional vehicles as well. You can include your website URL and company logo in the card. Make use of customized graphics which reflect your company values to your clients. Do not hesitate to include company offers at the back of the cards.
While mailing a handmade greeting card might take up a lot of time (on top of that you can’t really be absolutely assured of the fact that the card will reach the recipient without fail!), you can send the e-greeting card just by a click of the house. In order to ensure that your client opens it, at the first place, make sure that you are taking the trouble to come up with a killer subject line of the mail.
Check your database thoroughly in order to ensure that you are not missing out on any of your clients.
You can even send these cards to partners and vendors in a bid to reflect your urge to strengthen your business relations with them.