How to Use Social Media to Boost Search Rankings

Most people who have been running a website or blog and using SEO for a while now are familiar with some of the most basic ways to improve or maintain search ranking on Google, Bing, and other search platforms. Posting quality content regularly, using trending keywords and appropriate tags, and building a network of links with reputable and high-ranking sites can all help you to improve your standing with search engines without the worry of getting booted for black-hat practices like keyword stuffing and linking schemes. What you may not be aware of is exactly how your social media accounts contribute to the equation. Sure these platforms can help to funnel targeted traffic to your site, which is a major benefit, but how does social media influence page rank? And how can you use it to your advantage where search results are concerned? Here are a few tips to get what you want from your social media profiles.

The place to start is by pushing content via social media sites like Facebook, Twitter, and more. Even if you’ve already published full articles on your blog, for example, you could put short-form versions on social media pages or simply push links to your followers. Including relevant keywords and meta data can help your posts to gain extra attention. And since search bots will track publically shared links on some social media sites, you can use this strategy to help boost your search rankings without expending a lot of extra time or effort.

Of course, the main benefit of using social media platforms in this way is not what you are able to share with your followers, but how they share your content with each other and with those outside your network. If you post content that is easy to share and that followers find engaging in some way, they may share it organically, passing it along to family, friends, and other contacts, along with any links, keywords, and meta data you may have embedded in the content. When you make it easy to share, repost, and otherwise spread your content via social media, your army of followers can do a lot of the heavy lifting for you, helping to increase your online presence and your page rank in the process.

But you really need to follow up if you want to make the most of the potential social media has for virtual upward mobility. And this means using appropriate metrics to track and analyze your efforts and their results. When you know what people are sharing on social media you can use it to tailor future efforts in order to boost your rankings for specific keywords and improve local search queries related to your website, just for example. And if you’re struggling, you needn’t go it alone. There are plenty of top SEO companies to choose from when it comes to finding qualified professionals to help you optimize your efforts and your accounts across multiple platforms. They can not only identify problems with your strategy based on metric data, but they can help you to create a solid strategy that will ensure you get the most out of your social media usage.