It’s the start-up era and every small business must nurture relationships with customers and prospects. It is also time to change the way small businesses work. There are many small businesses who use free tools and spreadsheets as they are absolutely price conscious at their early stages of commencement. However, it is vital for small businesses to understand that free tools are not efficient in the long run. Small businesses must look forward to investing in tools that handle the overall process in one platform and is yet cost-effective.
If you are a small business and want to keep a track of all your customers and prospects in one place, you must think of investing in a smart sales CRM which will manage your process efficiently.
A CRM solution can help you win more customers every month. Yes, it might sound impossible but it is not. We will help you see all the benefits of using a CRM and winning more deals. Check these advantages:-
1] Automated leads/contact management:-
There are sales teams that have a CRM implemented or use spreadsheets to maintain data and spend hours entering data manually in the CRM or maintaining it manually. This manual data management is completely skipped using an automated CRM as this consumes sales teams productive time. Automated CRM saves that time and fetches data automatically from all your online/offline marketing and sales mediums letting you focus more on core selling. Small businesses must spend more time with customers and closing deals instead of working on CRM.
By integrating with websites and your other social media channels, CRM can easily fetch your leads so you can do more core selling.
2] Automated follow-up:-
The most important aspect of the sales process is following up with customers and prospects. This factor helps you build relations with customers which can further help you close more deals. Use an automated CRM which will do the follow-ups for you. For example: if you want to send a welcome email to people who sign-up on your website, you can do this easily by setting up a few rules in the CRM.
Similarly, a CRM will also send your bulk emails and do activities like tracking these emails, making custom email templates all in one place. You will not need to invest in a separate email marketing tool when a CRM can manage all this smartly.
Apart from email communication, you can also record call communication so you never miss on any important communication with prospects.
3] Managing deal pipeline can become easy:-
A CRM can help you track all your ongoing deals. With an easy drag and drop automation, you will be able to see all you ongoing deals as per their stages which will help you know which deals can be closed the fastest. Similarly, CRM will also help you customize deal pipeline as per your business process which will make your sales teams tasks easy.
4] Customized CRM:-
Every business process is different and there are a lot of CRM that are not very flexible. A CRM that comes with DIY customization feature can help you have your entire business flow completely customized the way you want. Right from having custom fields to custom tables and setting automated business flow, you can do it all with no code required.
You can also integrate multiple other apps with the CRM. CRM’s now come with integration and can easily integrate more than 1000+ apps using mediums like Zapier, PieSync etc. You can integrate apps like Slack, QuickBooks etc which make your work much more easier.
5] Analyse in just a few minutes:-
Small business can grow quickly if they keep a track of the overall sales process and make strategies around it. To help you build strategies, CRM comes with powerful reporting structures which show you the data exactly the way you want without digging much for it.
Small business must adapt to a CRM as soon as possible. As it can manage multiple processes in one place plus it saves a lot of time of sales team which can be invested in core selling and nurturing relations with prospects and customers.
Abhishek Agrawal is the Founder & CEO at CompanyHub CRM. A technology lover and a writer who loves to give simple solutions on making sales teams lives easier. You can get in touch with him on Linkedin