Thrillers are a great way to get a reluctant reader into literature. It can be hard to get teenagers interested in literature but a thrilling novel with a real hook and a shocking twist can be a gift for discussion, engaging teens and encouraging them to read more and enjoy other titles. There are many […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]