Every successful company understands the importance of marketing in order to retain existing customers and generate new business.
While many traditional marketing techniques remain relevant, it is fair to say that social media has become the main resource for many firms.
Knowing which platform to use is not an easy decision and often requires a certain amount of trial and error before you uncover the answer.
Many businesses make the mistake of opening accounts on every platform, a decision that usually results in them failing to optimise the benefits that social media offers.
It is far better to build a vibrant presence on two or three platforms, rather than spreading your company across the spectrum and failing to do any of them justice.
Read on as we look at four of the best social media platforms for business marketing.
With 2.4 billion active monthly users Facebook is still the king of social media and it is undoubtedly a valuable business resource.
Facebook tends to be the ‘go-to’ platform for many people when they are searching for information, meaning an active presence is vital if you want to maximise its potential.
With intuitive advertising tools allowing you to run targeted campaigns and brilliant analytics that help you to track performance, Facebook should be part of every firm’s marketing strategy.
Conversations are part and parcel of Twitter and that’s what makes the platform a great marketing tool for any business.
Twitter hashtags help you attract potential new customers, while focused marketing hours give you the opportunity to engage with like-minded people and businesses.
Gambling operators are a great example of how Twitter can be beneficial, with the platform allowing them to offer live betting promos and other exciting online gambling offers like this Monkey Knife Fight Promo Code in order to attract new customers.
While LinkedIn has certain similarities with Facebook, it is a platform that has numerous advantages when it comes to successful business marketing.
LinkedIn boasts stronger business to business targeting tools and it offers a clearer way to network with consumers.
Viewed as a more ‘professional’ platform, LinkedIn is the best place to post tailored content that will help to position your company as a leader in its field.
Grabbing someone’s attention is a key facet of successful social media marketing and this is where Instagram stands head and shoulders above the rest.
Instagram allows companies to build their brand and highlight their personality by tapping into people’s love of visuals.
If you work in an industry that is particularly photogenic – food and fitness immediately spring to mind – then Instagram should be central to your social media strategy.
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