Brands are everywhere in today’s consumer-driven environment. No matter where you go, you’re going to encounter some form of brand marketing – either from a global name (like Coca-Cola) or a smaller, less popular name. However, because of the new marketing methods that have emerged during the 21st century, primarily social media marketing, smaller brand names now have the opportunity to grow their names – sometimes at a rapid pace – and successfully compete with other, larger brands. This is the great part about modern-day marketing.
So, if you’re looking to grow your brand name, here are six proven methods for you to use.
1.Use brand ambassador software
Brand ambassador software streamlines social content development and sharing; and is therefore a great tool for growing your brand. It enables you to efficiently collect and organize your marketing content (such as original content made by ambassadors and review videos made by consumers), and then distribute it throughout your brand’s channels – primarily your social media platforms.
Through using brand ambassador management software, you’ll be able to create a beautiful and seamless social media marketing experience for your audience, which will ultimately improve your brand’s reach.
2.Know your audience
Speaking of audiences, it’s essential that you gain an in-depth, detailed understanding of your existing and target audiences. Doing this will give you a much better chance of successfully growing your brand.
Some effective ways for you to do this are:
- Monitor your social media engagement (comments, likes, shares)
- Obtain customer feedback through questionnaires, surveys, and social media posts
- Encourage product and service reviews
3.Market your values
Every successful, modern brand has something in common: they all have values.
For example, one of Google’s core values is: “Focus on the user and all else will follow.”
Having values enables brands to distinguish themselves from their competitors and market their ‘human’ side to consumers. Afterall, consumers would like to know what your reason for existing is (outside of making money). Therefore, you and your marketing team – if you haven’t already – need to sit down and plot your brand’s key values and filter them into your marketing materials.
4.Collaborate with other brands
Brands collaborating with each other has become a popular marketing tactic, particularly over the past 10 years. Usually, the collaboration is beneficial for each party as it enables them to reach new audiences (often in other countries) and gain access to new resources and creative ideas. Try and find local or regional brands that you can collaborate with.
5.Make a brand kit
A brand kit is a short guide (sometimes in document form) that covers the fundamentals of your brand. Brand kits are generally made available through a brand’s website. A good brand kit should include:
- Product images
- Mission statements
- Contact details
- Color schemes
- Important information
A brand kit is useful for growing your brand as it condenses your brand into an easy-to-read format for both the public and the media.
6.Develop a consumer-focused website
A brand’s website remains an excellent source for marketing. However, not all brands have high-quality websites. Your brand’s website should have a simple (and memorable) domain name, interactive content, well-written text (but not too much, as you don’t want to overwhelm the reader), and excellent call-to-actions.