The ‘big six’ energy companies – British Gas, E.ON, EDF, npower, SSE and Scottish Power – are set to double their profit margins over the next year and pocket £106 per household. The forecast arrives at a time when the industry faces its biggest probe into company practice and profiteering. The report filed by energy […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]