A fundamental factor of running a small business is being able to make the most out of it, this means that you should focus on increasing the business efficiency. This can be done through a number of key aspects such as cash, employees, technology and services. To increase your profit, you need to ensure your […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]