The web marketing industry is full of voices and information, most of them, only to be ignored. First, it becomes essential to understand the nature of online marketing. Be it a SEO (service engine optimization), PPC (price per click), paid search, social media or email marketing, web marketing has created a strong incentive for all […]
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Spanish Property Prices Expected To Recover By 2016
The Spanish residential property market is expected to bottom out over the next year and see a 2 per cent average price rise by 2016, according to ratings agency Standard & Poor’s. It has been well documented over the last few months that the fall in prices of homes in Spain is beginning to slow […]
5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]