Robust, long term marketing strategies are essential if your business is going to survive in the current economy. In an ever increasingly competitive market with strong messaging hitting consumers night and day, how do you get heard in amongst the ‘noise’ from other brands? Getting the basics right will lay the foundations of your future […]
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Advancement in technology has made the world run at a much faster pace than ever. Within the recent few years the advanced technology has contributed in every aspect of the life of people benefitting millions of people across the globe which is outstanding. Now a days many impossible things have been made possible through the […]
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How to get the best ROI on your marketing campaign
There are a few viewpoints from which you can look at marketing and various marketing campaigns that are employed to promote a business and make it more successful. In its essence, marketing is very simple. You utilize various tactics to make people more aware of a certain brand and to make that brand more […]
Managing Your Business Technology: How IT Support Can Help Your Business As It Grows
When you’re expanding your client base, winning exciting new contracts and recruiting more people than ever to join your team, your business will become much more vulnerable. That’s because companies growing at an unprecedented scale need to focus on establishing good long-term working relationships with their new clients, ensuring they recruit enough staff to satisfy […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]