Attending large security conferences across the world reveals columns and columns of vendors who are eager to showcase the up-to-date and cutting edge tools and services in the IT industry in an attempt to convince attendees of buying their ‘best available’ software solution to protect your most vital data resources. Technical jargon currently doing the […]
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Repairing vs. Replacing Your Windshield
Anyone who has been driving for a long enough time is bound to be familiar with the sickening sound of windshield glass cracking. It may have been from a rock flying from a dump truck or large hail pummeling your vehicle while you are on the interstate and have no where to hide. No matter […]
5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]
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