Apps are a blessing when it comes to many traditionally mundane tasks. There are literally apps for everything: Flashlight apps. Money tracking apps. Credit card apps. Apps that teach survival skills. Many practical tasks are made easier through the use of apps on your smart phone. Car repair is a tricky business, because many people […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]
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